SEO or Search Engine Optimisation is the art or skill of tweaking the pages on a website so that it can be properly read and more importantly indexed by the leading search engines, such as Google and Yahoo. These search engines send out spiders or robots to scan your website.
The role of a Search Engine Optimizer is to present the correct information that is relevant to your website to these search engines who will determine the value of your site and page rank it accordingly. This process does take time. The use of relevant keywords, phrases, page titles and image tags will play an important rule to the overall success.
Basic SEO
When we build new sites, we take SEO in mind, paying particular attention to page titles. meta tags, alt text, keywords and so on. Site content is also very crucial and you will notice our sites are very wordy. Those who know us will know how much we nag about content. A site with lots of content are better than 'flash' designed websites because it gives something to the search engine to read and will return your site to a visitor if it feels your site is relevant.
Advanced SEO
One way links (Links coming into your site) are very valuable and tell the search engines that you have credability which increases your return rate, hence putting you in front of more customers. We can ‘manually’ submit your website to 1000 such on-line directories. It will take about one month to physically to do this and depending on the directory we are submitting to you will get 1000 ‘link back’ to your website within 6 months and it will compound from there as all the crawlers comb the internet for these links. This will give any site the welcome boost you maybe after!
Continued Marketing
Marketing is an on going job and the internet is just one line of attack. We would also recommend that you do not depend on SEO entirely as this is only one part of your marketing strategy. You still need to promote your website, be that word of mouth, link backs from internet directories, link backs from supplies and associates, reciprocal links and mail shots.